Marketing analytics, manager

Employment Type

: Full-Time

Industry

: Miscellaneous



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Background: Global startup and growing company within the Loyalty and Personalization space seeks a Manager within its Marketing Analytics group. What You Will Do: mine and analyze customer data and provide strategic insights to optimize marketing initiatives for clients build segmentation schemes for personalization and product recommendations analyze marketing campaign performance on email, direct mail, digital initiatives provide insights on customer conversion journey visualize KPI’s for strategic partners collaborate with Data Scientists on advanced analytical studies (predictive modeling and test design scenarios) provide project management support on advanced analytical studies with offshore teams More Info: role is located in Quincy, MA flexible hours to avoid traffic can work from home 1X/week initially Required Experience & Skills: 5+ years of marketing analytics experience within Retail or Ecommerce Intermediate to strong SQL skills to analyze marketing campaign performance (email, digital, direct) Familiarity with leading BI tools to visualize marketing KPI performance using tools like: Tableau, Domo, PowerBI, etc. proven experience providing marketing analytical strategic insights/value Contact Me: sunil@analyticrecruiting.comSDL2017

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