My client, a fully integrated, global biopharmaceutical company located in a western Boston suburb, has a diversified commercial product portfolio in CNS. Their pipeline is strong and expanding and includes late-stage drug candidates for the treatments of schizophrenia and major depressive disorder, along with three promising new drug candidates in the areas of multiple sclerosis, pain and oncology.
This company prides itself on having a distinctive and positive culture that embodies respect for all and an unwavering commitment to and passion for their work. The single value however that rose to the top repeatedly was teamwork. They are incredibly patient-focused, hold themselves accountable, and have a healthy respect for work/life balance.
This company is in an exciting phase of growth with a diversified portfolio of commercial products and an exciting late-stage pipeline. My client is looking for an Associate Director, HCP Marketing to join
their team. This role will be field communications focused.
Strong US focused HCP marketing experience
Experience working with and supporting the sales force
Strong cross-functional team experience
CNS experience is a plus
Desire and ability to roll up your sleeves and get your hands dirty
Boston based or able to relocate to the Boston area not a remote position (relo provided)
The Associate Director, HCP Marketing will be responsible for leading the development and execution of the product s healthcare professional marketing activities supporting indications of this product. The position requires a highly motivated individual who is able to work cross-functionally.
Participates in the creation, development, and implementation of HCP-focused marketing strategies and plans, key messages; and promotional activities that increase brand awareness and accelerate profitable revenue growth
Assist in the development of overall product positioning and core messaging for the product
Collaborate with medical affairs, legal, regulatory in developing branded and non-branded promotional material
Partner with sales training to ensure optimal communication of the HCP materials and messages to field sales
Maintain regular communication with field sales and sales management to better understand current market conditions and needs of the sales teams
Provide input and direction to market research while guiding application of insights from customer research studies
Maximize value of external partners (ad agency, vendors, etc.) in a cost-effective manner
Update and maintain budget responsibility for key marketing activities
Bachelor s Degree required
5+ years of US-focused product management experience in the pharmaceutical or biotechnology industry
Market research, sales, or sales training a plus
Understanding of the FDA promotional guidelines
Excellent communication skills
Superior organization and administrative skills
Ability to work with internal stakeholders and external vendors